Whether you’re a seasoned professional or just starting out, you need to steer clear of common mistakes that can cheapen your designs or erode their effectiveness altogether. Our outsource digital marketing packages team takes a look at 4 common mistakes website designers make and how to avoid them.

Forgetting to Make Your Site Responsive Across Devices

Failing to optimise your site for various screen sizes can lead to a poor user experience and deter visitors from engaging with your content.

To avoid this mistake, prioritise responsive web design. Start by designing your site with a mobile-first approach, ensuring that it looks and functions seamlessly on smaller screens. Use fluid grids, flexible images, and media queries to adapt the layout and content based on the device’s screen size. 

Going forward, schedule regular tests for your website across different devices and browsers to identify any responsiveness issues. 

Sacrificing User Experience for Flashy Design Elements

While visually striking design elements can enhance your website’s aesthetic appeal, prioritising them over user experience can backfire. Flashy animations, intricate graphics, and complex navigation menus may impress visitors initially, but if they hinder usability, users are likely to abandon your site.

Instead of focusing solely on aesthetics, strive for a balance between form and function. Prioritise intuitive navigation, fast loading times, and clear readability. Simplify complex layouts and minimise distractions to guide users seamlessly through your content.

Neglecting Clear Calls to Action (CTAs)

A compelling call to action (CTA) is crucial for guiding visitors towards your desired actions, such as taking the next step to achieve their goals, stay informed, or get in touch. 

To avoid missing out on conversions, strategically place CTAs throughout your website where they’re relevant to the content. Use action-oriented language that prompts users to take the desired action, such as “Shop Now,” “Subscribe,” or “Contact Us.”

Ignoring Search Engine Optimisation (SEO) Best Practices

No matter how visually appealing your website is, it won’t be effective if potential visitors can’t find it. Ignoring search engine optimisation (SEO) best practices can result in poor visibility on search engine results pages (SERPs), limiting your site’s organic traffic potential.

Optimise your website for relevant keywords and phrases related to your content. To do this, you must conduct keyword research to identify high-value terms that your target audience is likely to search for.

Trust our white label website design team to help you avoid common web design mistakes. Take a look at the services we offer here.