As a content marketer, you’re usually tasked with forming and rolling out strategies for your clients. Unfortunately, some among us are just winging it and – while it may pass off in some instances – this doesn’t cut it professionally.
Whether it’s laziness or unclearness about how to develop a strategy document, we’re not sure why some digital agencies jump the gun. However, marketing isn’t a game of luck. It requires research, attention to detail and consistency in applying strategy. These are some of the main steps you can follow on your way to developing a solid strategy for your clients.
Strategic Step #1 – Take A Moment To Develop Clearly Outlined Goals To Work Towards
You can’t get started on your clients’ strategy if you don’t know what you, or them, are aiming to achieve. The goal is different for every client. A strategy for increasing website traffic will differ from one aimed at improving conversions, so ensure you have a clear understanding of this and speak to your clients about what they are expecting.
Strategic Step #2 – Do Some Homework To Identify Who Your Client Is Marketing To
Research is the key to identifying your client’s audience. Evaluate analytics from various platforms to create a client profile to model content around. This will contribute greatly towards crafting the right type of content for your client.
Strategic Step #3 – Evaluate The Content Marketing Strategy Your Client Currently Has
Working with clients who don’t have strategy allows your agency to build one from scratch and develop it over time. If you already have strategies for your clients, conduct SWOT analysis to decide if you can salvage them with some tweaks or start over to create something better.
Strategic Step #4 – Explore Different Types Of Contents And Distribution Channels
Depending on what your client is trying to achieve and who they’re trying to reach, some platforms will matter more than others. Find out which ones these are. Also, look at content trends so that you know what’s working and make the most of them for each client campaign.
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Your content marketing strategies are vital for ensuring the content achieves sales for your clients. While every client strategy will differ, things can get a little overwhelming to manage single-handedly. Consider outsourcing our wholesale services to lighten the load and ensure those conversions continuously roll through the door!
Strategic Step #5 – Create Content And Publish It According To A Schedule
This is where the building work comes to fruition – rolling out content for your client that has been properly researched and planned.
Strategic Step #6 – Look Back At Measurements To Figure Out How To Do Better
Once you’ve distributed the content for your client, you can go back to the data to see how each campaign performs. This allows you to improve each time, by using the numbers to craft your client’s content.
It’s all about covering as many bases as possible before, during and after a client campaign. Ongoing results and success for your clients are the name of the game when you can master strategy.
Need some guidance in the right direction? Call us today.
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