Thanks to the rise of AI, now more than ever, there’s a demand for authentic engagement. This means that mastering the art of conversational writing that sounds like an actual human is extremely important if you want to stay ahead. 

Whether you’re a seasoned copywriter or just beginning your journey in the world of content creation, here are ten in-depth tips to help you craft copy that resonates with your audience from our outsource copywriting services team.

Conversational Writing is Important for Voice Search

Voice search has revolutionised the way people seek information online. With the growing popularity of virtual assistants like Siri, Alexa, and Google Assistant, users are turning to voice queries for answers. 

To ensure your content remains discoverable in this sphere, it’s crucial to adopt a conversational tone. Consider how people verbally articulate their queries and structure your content accordingly, employing natural language and phrasing.

Speak Their Language

Effective communication hinges on speaking the same language as your audience. Take the time to understand their preferences, interests, and pain points and dive deep into customer research to uncover the words and phrases they use to describe their needs and desires. 

By aligning your copy with their communication style, you establish a stronger connection and convey empathy and understanding.

Embrace the Question

Questions serve as powerful catalysts for engagement and interaction. Incorporate thought-provoking questions into your copy to prompt readers to ponder, reflect, or respond. 

By inviting them to participate in the conversation, you transform passive readers into active participants, fostering a sense of community and collaboration.

Make it Readable

Long paragraphs and dense blocks of text can overwhelm and deter readers. Break up your content into smaller, more digestible chunks to enhance readability and retention. 

You can achieve this by making use of subheadings, bullet points, and concise paragraphs to facilitate scanning and navigation. This approach mirrors the nature of human conversation, punctuated by pauses and transitions for emphasis and clarity.

Strategic Conjunction Placement

Contrary to traditional grammar rules, starting sentences with conjunctions like “and,” “but,” or “or” can infuse your writing with fluidity and dynamism. That’s right, you can embrace the rhythmic flow of spoken language by incorporating conjunctions strategically. 

For maximum impact, it is recommended to exercise restraint to avoid overuse, as excessive conjunctions can disrupt the coherence of your copy.

Power to the Pronouns

Personal pronouns inject a sense of intimacy and immediacy into your writing, subtly building a stronger connection with your audience. When you address readers directly using pronouns like “you,” “we,” and “us,” you foster a sense of camaraderie and shared experience. 

By positioning your audience as active participants in the narrative, you build trust and loyalty amongst readers.

Contract it Right

Contractions, the merging of two words into one, reflect the natural flow of spoken language. Integrate contractions seamlessly into your copy to infuse it with authenticity and warmth. Replace formal expressions like “do not” with contractions such as “don’t” and “it is” with “it’s.” This subtle linguistic shift humanises your writing, making it more approachable and relatable.

Be Human, Not Robotic

Avoid the trap of sterile, robotic language that fails to resonate with your audience on an emotional level. Infuse your copy with personality, humour, and empathy to showcase the human behind the screen. 

Share real-world examples to illustrate your points and elicit an emotional response. By embracing vulnerability and authenticity, you create a genuine connection with your readers.

Show, Don’t Tell

Instead of merely describing your product or service, immerse your audience in a sensory experience that brings your offering to life. Use vivid imagery, storytelling, and real-world examples to demonstrate its value and benefits. 

Showing, rather than telling, empowers your audience to visualise themselves using your product or service, compelling them to take action.

Embrace the Power of Questions

Leverage the curiosity of your audience by incorporating questions such as “what,” “why,” “how,” and “who” into your copy. These interrogative words stimulate critical thinking and encourage exploration, inviting readers to delve deeper into the topic at hand. 

By fostering a culture of inquiry and discovery, you keep your audience engaged and invested in your content.

Conversational writing is becoming more and more important as voice search rises. Outsource copywriting services to our white label team to ensure your website resonates with your audience, positioning your brand as an industry leader that cares about human touch.